Artworks over Adds in Teheran to promote culture

Artworks over Adds in Teheran to promote culture

Instead of seeing ads for household items, bank interest rates, or quotes from religious martyrs plastered on billboards, Tehran residents are getting a cultural experience on their daily commute through town. For 10 days, the city’s 1,500 billboards have been replaced with more than 700 works of art in an initiative called “A Gallery as Big as a Town” to foster conversations about art and encourage residents to visit local museums.

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